Album packaging for Japanese shoegaze band チョコレート.

A packaging and branding project for a fictional Japanese shoegaze band named チョコレート. The concept behind チョコレート is to keep the music faceless and reclusive; to focus less on the artist and more on the sound being created.

This album packaging represents the feeling チョコレート creates with their sound: light in complete darkness, and hope in the most dreary of times. It represents a familiar but blurry distance, and is meant to be enjoyed in total isolation – with songs feeling like dark yet beautiful secrets being whispered that find their way deep into the listener’s consciousness.